The SIA Snow Show hits the powder in the mountains

Two riders make their way down the mountain Feb. 4 at Winter Park Resort during the SIA Snow Show’s On-Snow Demo/Ski Ride. Photo by Ryan Borthick

SnowSports Industry America’s Snow Show continued the fun with the On-Snow portion of the show which included product demos, booze, competitions and music in Winter Park Resort and Devil’s Thumb Ranch.

The On-Snow Demo/Ski Ride Fest that infested Winter Park on Feb. 4 and 5 gave buyers and attendees the ability to try out gear from a variety of representatives, focusing more on skiing, snowboarding and backcountry.

The Nordic Demo occupied Devil’s Thumb Ranch Feb. 4 and focused more on cross-country skiing and snowshoeing.

Jaime Levkoff, from Heels and Rails in Evergreen, tests out some boards from Never Summer Feb. 4 at the SIA Snow Show’s On-Snow Demo/Ski Ride. Photo by Kayla Whitney

Jaime Levkoff, from Heels and Rails in Evergreen, tests out some boards from Never Summer Feb. 4 at the SIA Snow Show’s On-Snow Demo/Ski Ride. Photo by Kayla Whitney

“[SIA] is awesome,” said Jaime Levkoff, a buyer from a shop in Evergreen called Heels and Rails. “It’s always really good to be able to ride the new stuff. I do not like selling something I haven’t ridden, so I try and ride everything.”

Many rep booths were set up along the base of the mountain at Winter Park Resort, and allowed buyers and attendees to not only check out new gear, but actually try it out on the mountain. Reps had their products from this year’s season and showcased gear for 2013/2014 lines.

Levkoff was able to try out the Never Summer Raven, Infinity, and Lotus boards. The Raven is a new board from the Denver-based company that replaced their woman’s freeride board.

“It always good getting the new boards shown to the retailers and talking to them about new stuff,” said Jared Wright, a Never Summer employee who helps oversee production management and quality control. “SIA really creates that hype for next year’s gear and gets guys stocked for the next year.”

The uniqueness of the event and ability to demo gear allows reps and buyers to connect in a far more personal business relationship.

“This has probably been our busiest SIA ever,” said Greg Oakley, a Roadrunner alumni and the local representative for Flow Snowboarding in the Rockies. “With the new product, lots of people that never took a glance at Flow before are coming by. We have more and more dealers coming to us every year.”

Although the event at Winter Park wrapped up on Tuesday, the show threw a Shindig at the Summit party with live music from the Willbilly’s, which featured SIA board members, and tons of free beer.

Through its six days of expo chaos, the Snow Show gave reps and buyers another great year of products, contracts, bonding, and good vibes both in the asphalt-stricken city and powdered-blessed mountains.

The following two tabs change content below.
Kayla Whitney

Kayla Whitney

A journalist, photographer, geek, otaku and comedian at heart, Kayla has been in the writing game for as long as she can remember. She is currently the editor-in-chief of MSU Denver’s weekly student-run newspaper, The Metropolitan. She also blogs for Metrosphere, designs pages, takes pretty pictures, manages social media sites and reads all the time. Her other hobbies include board games, alphabetizing and organizing her constantly growing library, cosplaying, convention going and nerding out with her friends late into the evening.
Kayla Whitney

A journalist, photographer, geek, otaku and comedian at heart, Kayla has been in the writing game for as long as she can remember. She is currently the editor-in-chief of MSU Denver’s weekly student-run newspaper, The Metropolitan. She also blogs for Metrosphere, designs pages, takes pretty pictures, manages social media sites and reads all the time. Her other hobbies include board games, alphabetizing and organizing her constantly growing library, cosplaying, convention going and nerding out with her friends late into the evening.

Related posts

Leave a Reply

Top